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6/10

William Beckett - Genuine & Counterfeit

Chris Hidden
Chris Hidden 30 August 2013 at 15.12

William Beckett - Genuine & Counterfeit Cover

The Academy Is... man hits it straight down the middle on 'Genuine & Counterfeit'....

William Beckett’s musical approach on this debut solo record might be slightly more mature and considered than the all-out sparkly emo pop of his previous band The Academy Is…, but the sugar rush of poppy melodies, playful rhythms and earnest lyrical content is still entirely familiar. And no amount of banjo, sweeping synth or cutely strummed acoustic guitar is going to change that. Whether the 12 songs here can elevate Beckett beyond the nearly-ran status of TAI... is debatable, but in and of itself ‘Genuine & Counterfeit’, and especially standout track ‘By Your Side‘, is a solid and from-the-heart slice of pop fun.  

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