Yungblud has shot to superstardom in what feels like the blink of an eye - and part of the reason for that success has been his relationship with his fans.
Yungblud is the Artist Of The Year in the 2019 Rock Sound Awards! He kicked off 2019 on the cover of Rock Sound, and it only got bigger from there. Pick up your copy of Yungblud's Rock Sound Awards magazine from AWARDS.ROCKSOUND.TV for a brand new interview and photoshoot celebrating your Artist Of The Year.
Inside Yungblud's cover feature, he talks about how building a community of acceptance is integral to everything Yungblud is and stands for.
What did 2018 teach you in preparation for what 2019 had to offer, then?
Says Yungblud: “Last year taught me to just ride the rollercoaster and don’t try and slam the emergency break. Don’t even hold it. Just let yourself fall - some stuff will hurt but some stuff will be cushioned as fuck. The thing is that people ask me if I’m exhausted yet and I say, ‘Not really’. The thing is that if I was playing an act in all of this then I would be tired. The fact is that I’m getting to be myself for the first time in my life. I feel the opposite of exhausted - I feel energised and invigorated because we are just doing our thing. I feel like I belong within this. I always say to people that if you feel like you don’t belong anywhere, then this is exactly where you belong. You belong here with me. These people around you will love you and support you and defend you and accept you for exactly who you are.”
Seeing something that you’ve created deliver physical accolades must be so bizarre when it’s something you’d never really considered, yet it’s a physical marker of just how much this has actually grown...
“Absolutely. The thing about it is that Yungblud is still becoming less and less about me - it’s us. It’s a unit. It’s a way of thinking and a way of talking and a way of being. It’s becoming more and more of that every single day all over the world. I’ve never looked at ticket sales, I’m too busy trying to meet and talk to people. Yet I’ll turn up at a venue and go, ‘Fuck me, this is massive’ and someone will say ‘Yeah, you’ve sold 2500 tickets in Russia tonight’, and I’m just like, ‘What?’
“Of course it’s scary because a lot of people are relying on you. But then you learn to rely on them as well. There’s such a mutual admiration between me and the people I surround myself with. It’s not just a case of people loving me and I’m sat in some hotel with a glass of champagne. That’s never been what it’s about. People ask me if I’m into drugs or partying and the truth is that I am obsessed with this. This, Yungblud, is what makes me feel happy and it provides other people with happiness. That’s the best feeling in the world and I don’t want anything to numb or change or disrupt that.”