"Your sales directly support our band, crew & the future of Sleeps"
While She Sleeps released their incredible new album 'Sleeps Society' this past Friday.
It has seemingly made quite the impact as the album is "unofficially" at No.04 in the UK Albums Chart.
Why unofficially, we hear you ask? Well, the band have explained in a short statement:
“At the beginning of this album we made the decision to independently distribute the vinyl & CD copies of it. This enabled us to rehire our touring crew, support our local business and give opportunities directly to the people around us who needed it, in a year where our industry & culture had been hit hard. This decision meant our sales would *not* be counted as ‘chart eligible’.
We started the Sleeps Society to create a sustainable future for our band, the people around us, our crew, families and collectively this felt more important.
The reaction to the album so far has been completely incredible & although our sales figures aren’t being counted as ‘official’, we are so proud to tell you that ‘unofficially’ we are no.4 in the UK album charts today.
This would be our highest ever chart position. Your sales directly support our band, crew & the future of Sleeps. *Thank you* all so much.”
So by forgoing a chart position, the band are actively helping the people who support them the most. How utterly incredible is that?