Did Victory Records REALLY fly a plane over A Day To Remember's own festival plugging their (ex-)label's webstore? Yes. Yes they did. But it's not all QUITE as it seems.
Pierce The Veil headline A Day To Remember's Self Help Festival, March 2015
A couple of weeks back, A Day To Remember's Self Help Festival hit California for the second year, and a lovely time was had by all. Pierce The Veil, Sleeping With Sirens and a load of our fave bands were there and we even took a bunch of photos - head here to see our full gallery from the event.
Over the last couple of days, the photo below has been doing the internet rounds.
Why is this significant? Because the picture it appears to show a plane carrying a Victory Records banner right over the festival's site promoting their webstore. Various sites have been reporting that Victory were "banned" from the festival, following their long-running legal dispute with A Day To Remember.
We reached out the the label for confirmation that this was actually a thing that just happened and not just a brilliant Photoshop job, and yep, it really did.
We've been told by Victory's in-house publicist: "Yes, Victory was there promoting our Web Store. It was a concert event. We flew a plane over the event last year too. Jeremy (McKinnon) even e-mailed Tony from the event last year saying, “That was a great idea. Seriously, that’s sick.” Victory has a booth at all of the major events around the country. No labels had booths at Self Help."
So there you have it. McKinnon-approved trolling on an enormous scale, blown out of proportion by The Internet. Well done, everyone invovled.