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Whatever You Think Of Victory Records, Their ADTR Trolling Game Is On Point

Andy Ritchie
Andy Ritchie 17 March 2015 at 13.42

Did Victory Records REALLY fly a plane over A Day To Remember's own festival plugging their (ex-)label's webstore? Yes. Yes they did. But it's not all QUITE as it seems.


Pierce The Veil headline A Day To Remember's Self Help Festival, March 2015

A couple of weeks back, A Day To Remember's Self Help Festival hit California for the second year, and a lovely time was had by all. Pierce The Veil, Sleeping With Sirens and a load of our fave bands were there and we even took a bunch of photos - head here to see our full gallery from the event.

Over the last couple of days, the photo below has been doing the internet rounds.


Source: Reddit

Why is this significant? Because the picture it appears to show a plane carrying a Victory Records banner right over the festival's site promoting their webstore. Various sites have been reporting that Victory were "banned" from the festival, following their long-running legal dispute with A Day To Remember. 

We reached out the the label for confirmation that this was actually a thing that just happened and not just a brilliant Photoshop job, and yep, it really did.

We've been told by Victory's in-house publicist: "Yes, Victory was there promoting our Web Store. It was a concert event. We flew a plane over the event last year too. Jeremy (McKinnon) even e-mailed Tony from the event last year saying, “That was a great idea. Seriously, that’s sick.” Victory has a booth at all of the major events around the country. No labels had booths at Self Help."

So there you have it. McKinnon-approved trolling on an enormous scale, blown out of proportion by The Internet. Well done, everyone invovled.

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