A photo posted by UP | Architecture + Design | (@theupstudio) on
Oh, and we haven't even mentioned the most absurd part yet. The word "Hype" (HYPE for goodness' sake. They know exactly what they're doing) is written in white in the top right corner of the band's new website. Click it, and you'll be taken to this video.
If you tilt your head to one side, those vocals kind of sound like Jesse Lacey. We think / hope / wish.
Is there a Brand New album called 'Pogolith' or 'Pogolith Earth Sound Alliance' coming in 2015? Or are Brand New just trolling us?