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WATCH: nothing,nowhere.‘s Outlandishly Poignant Video For ‘fake friend’

Jack Rogers
Jack Rogers 20 January 2021 at 09.53

'TRUAMA FACTORY' is around the corner. 

After dropping the track alongside a puppet-themed visual previously, nothing,nowhere. has now released the official music video for his 'fake friend', and it's something we can all relate to in some way. 

Documenting the chaos of a teen being hypnotized and overwhelmed by his phone, which by chance has Joe and his band playing on the screen, it's an outlandish yet poignant concept that feels all too familiar with the technology-based society we find ourselves in right now.

Let Joe offer up a bit of context:

“I was always so enamored by the over the top 90’s commercials as a kid. There is something comforting looking back at them now. The ‘Fake Friend’ music video combines the comfort and simplicity of the 90’s, with the never-ending stimulation of the 2020’s. We wanted to visually tell the backstory of this ‘Fake Friend’ and show how technology and social media can deteriorate you.”

Get stuck into it below:

The track has also entered the Billboard Alternative Airplay Chart, giving nothing,nowhere. his first-ever placing on any chart, which is absolutely amazing.

It's set to appear on his new album 'TRUAMA FACTORY' which is scheduled for release on February 19 via Fueled By Ramen. 

The artwork looks like this:

And the tracklisting like this:

01. trauma factory
02. lights (4444)
03. buck
04. love or chemistry
05. exile
06. upside down
07. pain place (feat. MISOGI)
08. fake friend
09. death
10. pretend
11. blood (feat. KennyHoopla & JUDGE)
12. nightmare
13. crave
14. real
15. barely breathing

Here's a small selection of the songs from the record that have been released already.




and 'lights (4444)':

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