It's a new label, a new EP and a whole new era for PVRIS.
Photo credit: Lindsey Byrnes
The new era of PVRIS is properly upon us now, with the release of two brand new singles, and a release date set for their upcoming EP (the name of which hasn't been released as yet) - and according to PVRIS frontwoman Lynn Gunn, "everything is moving in a new direction".
Lynn had a chat with Billboard, where she laid out the band's reason for transitioning to Warner Records for their next releases, sharing "the energy of their label and everybody who’s started to work with us is so great. It genuinely feels like a family. Very tight-knit. It’s a very different experience than what we’ve had in the past. Very pleasant from the get-go."
She continued, on what they think the difference will be on a major label by sharing, "reaching a larger audience. I like to look at our label as like a cannon - a cannon for our band and music to be launched through... I think there’s a preconceived notion for a lot of artists that a major label will alter your sound or persuade you to go in a different direction, but they’ve been so supportive and open to whatever we want to do."
Lynn also opened up about the more dancey, pop-driven direction that both 'Death Of Me' and 'Hallucinations' have taken, sharing that this was kind of the intention all along, "We’ve always had little easter eggs that have bridged things from record to record, bridged our progress together. A lot of those "lighter" songs - 'What’s Wrong', 'Winter', 'Nola 1' - [they were] a bridge to where we wanted to go in the future. It’s been really natural. We’ve always wanted to go in this direction, and we’re finally being supported to do that. I think the stars have aligned."
PVRIS are set to return to the UK this weekend for Reading & Leeds Festival.
Check out the brand new video for PVRIS' 'Hallucinations' below:
Pick up your special, Rock Sound Awards cover featuing 2018 Rock Sound Icon Lynn Gunn below: