The lesson here is that cheaters never win, we guess?
I Prevail are drawing their 'Lifelines' album cycle to a close with a fun video for their single 'RISE'.
"We knew we wanted to create a video for 'RISE' very early on in the making of ‘Lifelines’,” lead-guitarist Steve Menoian explains. “The song is an anthem about the competition and dedication that come with overcoming obstacles and achieving goals. During our first year of touring, we spent almost every day off at Dave & Busters. This was partly because we couldn't afford hotels or fancy restaurants, but mostly because we found ourselves having to compete with each other at every turn, no matter how petty or small the stakes. It’s just part of who we are. This video will give you a front row seat to our over competitiveness and a window into our darker sense of humor. The entire process of making this video allowed us to travel back in time and remember how much we love what we do and how we wouldn't want to be doing this without each other and our fans.”
In the video, the lads in I Prevail set out to win all of the arcade games at Dave & Busters, by any means necessary. Not to spoil it, but it does play out as a cautionary tale.
Check out the brand new video for I Prevail's 'RISE' below:
Don't think that this is the last you'll see of I Prevail this year though! The guys have been posting studio updates, and teasing a new album for the better part of 2018 so far. Their latest update was them working in the studio with Blink-182's Travis Barker, so exciting times ahead!