"My thing with this new record is about staying true to the ambition"
Creeper are on course to secure their first ever Top 5 album in the UK charts with 'Sex, Death & The Infinite Void', released last week through Roadrunner Records.
You can pick up the record and help them achieve something very special indeed from our mates over at EMP on both Vinyl and CD.
You can also stream the album again and again and again right here:
In the latest issue of Rock Sound, we spoke to frontman Will Gould as part of a special All Questions Asked interview, covering everything from his first memories of music all the way through to where the band is today.
In this short snippet, Will recounts what it was really like stepping away from the band for a whole year and working on 'Sex, Death & The Infinite Void' in private...
How was it for you between the end of The Callous Heart story and the start of the ‘Sex, Death & The Infinite Void’ story, when you had to pretty much separate yourself from this universe you had built for a whole year and continue to thrive and grow?
"When you have had such success like we did on that album, which really did change our lives, it became a really weird time. But my thing with this new record is about staying true to the ambition. The wrong thing to do would have been to carry on with something that I had always moved past and completed. I think that’s a trap that a lot of bands fall into and with a project that means as much to me as this one does I didn’t want that to happen. I felt like it was essential for aggressive evolution. My gut was saying, ‘If we do another record with the same style and the same imagery, we’re just another one of those bands on a festival line-up’. When people see Creeper on a festival bill I want them to say, ‘What are they going to do?’”
You’ve also been very open about how much of a struggle the real world has been the past few years and how lost you have felt, so was it important to find that time to tend to that so that you were actually able to continue with this new fantasy?
“It’s a period of transformation and it’s a personal transformation as much as it’s an artistic one. We had to go through all of this stuff to reach the point that we are at now. I’m not going to lie, it’s scary. There’s a part of you that’s like, ‘Well, this is my career now and what I do for a job’ and on one hand you don’t want to lose what you’re doing because it’s what you love.
"But the bravest thing you can do in that environment is to push on and remember the same way that you felt about this thing at the very beginning. The world outside of Creeper has to remain shielded as much as possible, but we really did have a heavy dose of reality through that period of time. Though I knew that we were going to be able to come back and we would be bulletproof. To get to that point just took a lot of work. We lost a whole year of our band in that period, but it was completely essential for what we do.
"I feel like our process is so different to how others work that it seems strange. Other bands can throw out material much quicker than we can, but that’s why I’ve thought that Creeper is [more than] a band. It’s this big escapism project. To keep on creating material that has that feeling and that nuance we had to destroy everything in a great fire.”
You can read the full interview in the latest issue of Rock Sound, which you can pick up from SHOP.ROCKSOUND.TV