'GLUE' is really starting to take shape now.
Boston Manor have released a video for their new song 'Plasticine Dreams'.
The clip, co-directed by Jason Bacon and Rob Shaw, is a beautiful animation full of surreal imagery and frantic changes in environment.
It very much suits the theme of the song, as vocalist Henry Cox explains:
"Plasticine Dreams is about the throw away culture of media. How art is treated as “content”; one minute something is plastered everywhere you look and the next it’s faded into obscurity. I also feel like because it’s so easy to go viral now it also encourages people to make ‘content’ rather than art. We’re getting so much information constantly thrown at us that nothing is really absorbed or appreciated, you just click next when it’s finished."
He continues by chatting about how the video came to be:
“We wanted something really different for this video. The song kind of has its own thing going on within the context of the whole album & we’d always wanted to do an animated video because it allows for a new level of artistic expression, not confined to what we can create in “reality”. We were able to sneak a bunch of easter eggs into the video - nods to loads of BM history & also the themes of GLUE. We’re really happy with how it came out. A lot of work went into making it. We invite people to find all the easter eggs & references!“
Get lost in the video for yourself below:
How many easter eggs did you spot then?
'Plasticine Dreams' is set to appear on the band's upcoming third album 'GLUE' which is set for release May 01 via Pure Noise Records.
We spoke to Henry all about the record in the latest issue of Rock Sound. You can get your copy delivered right to your door from SHOP.ROCKSOUND.TV
In this short taster, he talks about how spending so much time on the road messed with their perception in terms of what they wanted this album to be:
“I do remember there being a brief, but significant point when it was like, ‘I don’t think we can write another record where the songs have as much substance as the last one’. Everything we were writing seemed to be so confused, because we were confused through being so strung out.”
“I think the third album is where you have to realise who you are as an artist and be confident in putting that out into the world. We realised that ‘GLUE’ was the album, lyrically, and tonally that we needed to work on.
“But, the whole pressure of the third album got to us... we ended up writing a big fucking checklist of things that meant we were sort of writing to a brief. We got to the point where we were genuinely having some serious doubts, but it just sort of happened.
“It sounds really clichéd, and every band says, ‘We threw the rulebook out the window’, but we realised that we were getting in our own way,” That's where the spirit of ‘Glue’ lives."
You can read the full thing in I Prevail's issue of Rock Sound!