30 Seconds To Mars and their ambitious video for 'A Beautiful Lie' Some facts about the video:
The crew refused to set foot on the glacier because it was deemed too dangerous
The weather was so cold that taking your hood off for a minute could result in frostbite. Their hoods were off for the entire video.
39 hours of film were shot. 5 minutes of slow motion were used, all and all about 1:59 of footage.
It was filmed from a helicopter by amatures, because of the dangerous conditions on the actual iceburg
The black lines you see in the video are huge slits in the ice. Thousands of others are unseen. The glaciers were literally breaking under their feet.
If you look closely during part of the video you can see pools in the glaciers. These are water pools from the glacier melting.
At one point (Though edited out) Jared slips and starts to fall down the slippery hill. He saves himself about 20 feet from falling off the cliff.
It took almost a year to plan, took a week to film, and 6 months to edit.
Jared directed, (partially) paid for, and edited the video himself. He edited it on 3 different countries while filming his new movie Mr. Nobody.
The original idea was to film in Antarctica, and the crew wanted it filmed on a green screen. Jared refused to back down and Greenland was eventually chosen for the video (And no green screen was ever used)
The idea of the video was to show the world what we're losing by not caring about the environment. These beautiful glaciers are melting, and aren't only effecting those who live by.
The band had to carry all of their own equiptment on and off of the helicopter. In the scene with the flags, the helicopter caused so much wind that Shannon's drum set would go flying 30 feet away.
192 kinds of insurance were required to shoot the video.
It was so dangerous that the helicopter crew said if not returned to the chopper at a certain time, they would leave without them and the band would have to sleep on the glacier.
When Jared got the tapes to edit, the company gave him the wrong playback machine. He had to pay thousands of his own dollars to rent the correct machine.
For every pound of carbon emissions, they purchase green tags to offset the environmental damage.
And the most honorable thing of all, after shoveling barels of his own money into this video, EVERY DIME FROM THE PROCEEDS OF THIS VIDEO GO TO THE NRDC (natural resources defense council)