What's going on?
A billboard has appeared in central London today, appearing to tease something Bring Me The Horizon related:
The billboard reads "DO YOU WANNA START A CULT WITH ME?" with a phone number.
Note that the symbols in the top corners are a logo used by Bring Me The Horizon previously.
If you call the number, you're connected to a line which offers ridiculous spiritual advice and guidance before eventually playing a distorted clip of what is assumedly brand new Bring Me The Horizon music.
Bring Me The Horizon things are happening �� pic.twitter.com/xuLT7C5Uk0— Connor (@ConnorM_Photo) August 10, 2018
If you continue down the rabbit hole, there's also a website set up joinmantra.org which offers a little more insight, and a whole lot more speculation.
The website appears to be recruiting for a cult called 'Mantra', and the website is teasing that "salvation will return". The website also teases that something is coming on August 21.
"But these things too have answers. And all we tell you now is that you can be free.
But first, we must piss you off.
Salvation will return.
21 August 2018"
Will we be getting new Bring Me The Horizon music on August 21? What's going on?
Whatever this is teasing, the answers are coming in 10 days.