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PREMIERE: Superlove’s Friendship Fuelled Video For Their Absolutely Massive New Single ‘THINK ABT U’

Jack Rogers
Jack Rogers 10 September 2020 at 09.58

Certified banger.

We are over the moon to be able to bring you the video for 'THINK ABT U', the gigantic new song from Superlove

After recently signing with Rude Records, the band are looking to show the world what they are made of and they don't half achieve that with this jam. Blending the most gut-busting of riffs with one of the most sing-along ready choruses you will hear all year, they have delivered a real statement of intent that will be stuck in your frontal lobe for weeks on end.

Also, the video feels like a physical manifestation of friendship as the three lads have the loveliest time ever with each other. 

Get stuck in below:

How good was that?

We spoke to bassist Jacob Rice all about the track and what it represents for them:

Where did this song come from initially?
“We’ve actually been sat on this song for about a year and a half now. We’ve had the final master ready for well over a year. It feels really cool to be able to get this tune out because it feels like the first one that we feel represents everything that we want to do with Superlove in the future.

“It really came from our guitarist Jon [Worgan] who came up with the riff. The demo was called ‘Godzilla’ because it was the heaviest riff we could think of. We never thought we would really go that heavy ever, but when he came up with it we went, ‘What if that goes into something completely different’. So he came up with the main melody of the chorus and then I put the finishing touches together.

“We basically wanted to put together a song that had the heaviest moments, the softest moments and a big anthemic chorus.”

Around that period of writing, and with the release of tracks like ‘Book A Holiday’ and ‘I Love It’, it felt like you were really playing with what you want Superlove to feel and sound like. Does this song represent that vision the best?
“Absolutely. In terms of what we have now, it’s hard to really find that balance. There are people who are on board with the more indie poppy side of what we do, and we have to start thinking about that as well. But I really feel as though this song will paint the most vivid picture of what the future of the band looks like.”

Another difference between now and then is that you are now working alongside Rude Records. How does it feel having the backing and support for what you do from a label like that?
“It’s so good. Although we’ve had to wait, because we found out working with them earlier in the year, it’s been so worth it. I’ve been a fan of Rude for so long. They put out one of my favourite albums a few years ago, ‘Pleasantries’ by Decade, and I researched them a bit more and found out all these different links to other bands. I had no idea that three years later we would actually be signing to them. I’m just so excited by it all.”

So what does this track actually represent for you?
"The main theme for this track was relationships in general. The video is very much based around our relationship as the three best mates we are. Though the song could be interpreted as a straight up love song or about being in a relationship with someone who struggles with their mental health and how you help them out. Then there’s how that can affect any relationship you have, be that a friendship or romantic. It’s totally up to the listener how they want to take this song.

"The main thing is that it’s as positive as it can possibly be. We want to always be the most positive band we can. We just want to put across that we’re best mates and we want people to get involved in what we do."

The core reason you start making music is to have a good time with your mates, so to be able to put that feeling into song is as pure as it can get. It’s almost like the Superlove theme song…
That’s such a good way to put it. It does all the things that we want to do as a band. The thing is that when we have had the chance to play this live before, it has always made me turn and look at Jon and Alex [Matthews] and smile. So it’s a pretty nice theme song to have."

So what’s next then?
"We will have an EP out before the end of the year. We’ve been sat on this thing for so long so it will be good to have it out."

How about as we look forward to 2021? What do you want the next 12 months to represent for Superlove?
"The main thing I want is for people to hear this bunch of songs and get what we’re all about. At the start it’s so hard to understand it when you have three singles that are so different, but with a full EP that’s five songs that represent everything that we’re going to be doing, we just hope people will get on board. It would be great to go out and play some festivals next year and go out with some bands we love and make some new mates, but that’s world depending. We’re just going to keep on going and keep on putting out songs and try and have a really great time."

Now go listen to the track again.

The band have also put together a special t-shirt with all profits of the shirt will go to Music Venues Trust. You can order yours from right HERE

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