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PREMIERE: Ithaca’s Vital Video For Their Bludgeoning New Track ‘Camera Eats First’

Jack Rogers
Jack Rogers 31 May 2022 at 14.55

PLUS we chat with vocalist Djamila Boden Azzouz all about their astonishing new album 'They Fear Us'.

We are delighted to be able to present the video for 'Camera Eats First', the punishing and vital new track from Ithaca

The third piece of their upcoming record 'They Fear Us', an album built on the foundations of empowerment and expression in their highest forms, it is a look at how the expectations of the world affect us despite the fact that we are all just staring into the void regardless.

It's encased in a vibrant mix of crushing riffs and unrelenting force that the band have perfected over their career and is delivered with effortless intensity.

And the video paints the picture of the song's themes in a vital and vicious way, not holding back on the things that we put ourselves through in the name of feeling like we are part of something bigger.

Here we go:

'They Fear Us' is set for release on July 29 via Hassle Records.

To find out a bit more about how they brought it to life and what it represents for them, we sat down with vocalist Djamila Boden Azzouz and got stuck in...

When you look at what Ithaca is right now and what you have created with this new album, how does that make you feel?
"It feels amazing, to be honest. As a band, especially me, we have never really given a shit about what anyone thinks, but to a certain degree, there was always that feeling that every young band has. Trying to conform to what is happening in the scene, or even if you are trying to stand out, you’re still trying to stand out within that scene. You want to be in the hardcore scene, but you want to be different in the hardcore scene. You want to be in the metal scene, but you want to be the quirky ones in the metal scene. I think the only difference to that this time around is that we don’t want to be in the scene. That’s the paradigm shift. It’s all well and good wanting to be that thing in a certain corner, but once we completely let go of the idea of having to be something or aim for something or someone, everything felt different. We truly are going to do whatever the fuck we want now, and whatever the ramifications of that are, we will deal with it."

Was there a switch that you can pinpoint where seeing and doing things differently took hold?
"We’ve always written really organically, and we have never written conceptually. We’ve never written with a specific theme in mind, so things always happen very naturally. There was just a certain point whilst piecing the album together where the feel of it clicked, and then it was asking the question, ‘Are we really going to lean into this?’. So the switch was the making of a decision of if we were going to go all in. Some of the more creative and out there ideas came from Sam, and there was a lot of, ‘Trust me, it’s going to work’ on his part. I was the one who was sceptical a lot of the time, and it was just me getting stuck in my own head. When you’re stuck in a bubble, such as writing a record, it’s hard to see the big picture, and it’s hard to have an outside perspective.

"The thing is that this record is what we sound like. The first record was an idea, and it was very much getting there, but this is the one where it really feels fully formed. It’s weird to say because there are so many different ideas and threads coming out of it, and it may sound arrogant, but if anyone else had taken all of them that exist on this, they wouldn’t have made it sound anything like what we have. No one could have done it like we did. When we were younger, we thought refining your sound meant sounding like one thing. Narrowing it down and being more restrained in what you are doing. The older we have got, the more we have realised that isn’t the case at all."

‘The Language Of Injury’ was very much an album that you needed to make to get out a certain feeling, and put a certain part of your life to bed. But after that, it must have been a case of, ‘Well, what now?’, and that is how you find yourself at a point where empowerment and expansion come to the forefront…
"Absolutely. I think that there is such a marked difference between the two records. It’s like an exorcism. The first record was so horrific within the content, and it was so painful and horrible to get down. This time around, it felt completely different. It felt triumphant. It’s not that there aren’t a lot of bad emotions in this record, because there are, but it’s coming from a different perspective. A lot of the emotion in the first record is based on self-loathing and talking about being a victim, whilst this one is looking at things from, ‘That happened, but this is now, and I’m a completely different person’. The first album was the fuck around. This one is the find out. This is the revenge, and it’s also way more fun."

And it feels like it has also allowed you to be more expressive and open and triumphant outside of the band and within it…
"There’s such an element of unworthiness within how I was feeling around the first album. But the response now is, ‘You made me feel like that, now I’m going to show you why we are worthy’. I feel like it’s not just me. It’s all five of us. We have all grown up so much in the past few years, and there was no one saying, ‘This is weird’ or, ‘We can’t do that’. It all felt like the next step, and it all felt so natural to show off who we are now."

Specifically looking at ‘Camera Eats First’, what story are you telling with this song? What is the focus, and how does it fit into the album’s wider vision?
"I wouldn’t say it’s a social commentary, but I’m not that person. It would be really easy to do that, and then people would take it at face value. It’s more about how your perception of yourself is based on how others see you. When you spend so much time looking at yourself through the lens of others, you see how that can change how you see yourself. That’s really dangerous and can be really awful. There are so many themes on the album, but many of them are based on discovering your own empowerment. This song looks at far down the lens do you have to look before it looks back. How far do you go before you stare into the void of not really knowing who is looking at who anymore? It’s something that everybody can relate to on some level. For me, it’s related to how time on the Internet has skewed and fucked my own perception of myself and living through that. I think it’s something that people don’t seriously a lot of the time.

What does it mean to you to still have Ithaca in your life in the way it is now? To persevere to a place where you can show it for what it is right now?
"You could have told me at the very beginning everything that would happen over the last ten years, and I would never have believed you. There have been so many ups and downs, and so much has happened, and there were genuinely times within the band where I thought to myself, ‘We’re not going to make it’. Everything felt so in balance. But the ideas that this band is based on have meant that we have only ever written music that is for us and that we want to write. That means we are in a fantastic position now with this record, and we hope that people like it because it’s the best thing we have ever written. It makes us happy, and we already feel fulfilled because we waited so long for this moment and worked so hard for it. We have already won."

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