Nine Inch Nails mastermind and composer Trent Reznor has reflected on the impact of social media.
In an interview with Yahoo Music, he was asked about how life in NIN had changed since the days of albums like 'The Downward Spiral' and 'The Fragile'.
"The Internet is giving voice to everybody thinking that someone gives a s*** what they have to say and they have the right I think, in general, that has created a toxic environment for artists and led to some very safe music," he said. "Artists are trying to make music to please the tastemakers that tell the sheep what to like. It’s a vicious cycle and I think it’s unhealthy. I don’t see any Princes emerging on the scene today."
"I see a lot of people making formulaic, made to please, vegan restaurant patron-type s***. And I think it creates an environment where people are too f***in’ worried about what other people have to say. And people who have never made anything think it’s OK to talk s*** about stuff they have no right to talk about."
"You got a Facebook account? Nobody gives a f***. You haven’t achieved anything."
He also said that:
"Before anyone had heard of Nine Inch Nails, I discovered that what the band would be about would be me trying to be as honest with myself as I can be when I’m making the music… it usually involves a level of self-examination or exorcizing of feelings that aren’t necessarily pleasant. I learned before you ever heard a song I’d written that that had power. I could scrape out my feelings and turn them into something that made me feel better that I got it out of my head, and I noticed people responded to it because it had a truthfulness to it."
"I still believe in that same kind of edict. Any time I sit down to write something, even today, I have to remind myself that it needs to be as honest as who I have become when I’m doing this stuff. And I can look back at my catalog and say with honesty that it’s the best I can do when I did it and it was the most true I could be to myself. The challenges are different today."
Elsewhere in the interview he talked about scoring the film Patriots Day with collaborator Atticus Ross, and Nine Inch Nails' creative process.
NIN's new EP 'Not The Actual Events' is out now via The Null Corporation.